Xanthic - Explore Your Brand

Build a Brand That Grows With You

Xanthic Zap Light Purple and White

A Logo Is Only One
Part of Your Brand

A logo may be the most visible part of your brand, but it’s only one piece of the puzzle. Real branding goes beyond a mark or symbol. It includes your visual identity, messaging, tone, and the way your business shows up across every customer touchpoint.

Without a clear and consistent brand foundation, even great businesses can appear forgettable, inconsistent, or less professional than they really are.

A strong brand helps people recognize you, trust you, and understand why they should choose you.

Logo does not equal brand
Xanthic Zap Black and Light Purple

Our BrandiNg Process

Discovery conversation with clients

Discover

We learn about your business, audience, goals, and current challenges.

Mid project sketching icons.

Define

We clarify the visual direction and brand foundations needed to support growth.

Concepts and mock-ups

Design

We create and refine a brand identity that feels thoughtful, strategic, and distinctive.

The finished product

Deliver

You receive professional brand assets and guidance to confidently launch and grow.

Xanthic Zap Black and White

Branding Sample

Food Bank Cover image
Food Bank logo suite
Food bank typography
Food Bank tote mock-up
Food Bank thank you card
Food Bank business card
Custom icon set
Illustration
Brand colours
Xanthic Zap Light Purple and Black

Our Branding Services

Every project is different, but branding engagements typically include a tailored combination of the following:

AUDIT & RESEARCH

  • Brand Review
  • Competitor Analysis
  • Stakeholder Interviews

BRAND STRATEGY

  • Goals & Priorities
  • Positioning
  • Messaging & Tone
  • Short & Long Term Planning

LOGO DESIGN

  • Unique Design
  • Exports for Print & Web
  • Full responsive logo suite

VISUAL IDENTITY

  • Brand Systems
  • Typography
  • Colour Palette
  • Brand Guide

Images

  • Graphics
  • Mockups
  • Photography

ILLUSTRATION

  • Custom Icons
  • Covers & Infographics
  • Mascot Design

WEBSITES

  • Mobile First & Scalable
  • Built with WordPress
  • AI Optimization & SEO

PRINT MATERIALS

  • Business Cards & Letterhead
  • Signage, Posters, 
  • Packaging & Merch
  • Marketing Materials
Xanthic Zap Light Purple and White

Case Study

Reimer Goaltending Development

Old GGD logo

Brand Issues:

  • Business name was changing.
  • Needed a logo update to remove bear styling while remaining familiar for existing clients.
  • Brand colour palette needed updating.
  • No brand system in place resulting in an inconsistent styles.
  • Logo was too detailed for small usage and legibility at a distance
  • Required new website with user friendly CMS.

Goal:

To update this goaltending development company logo and branding with their new name, colour palette and a streamlined design, all while maintaining brand familiarity.  Create new promotional materials from the updated style and logo for use in print and social media. Create an entirely new website to match the new brand and new name.

New RGD Logo

Strategy:

  • Revised the logo:
    • Maintain three letter acronym. 
    • The grizzly bear theme and old team logo was removed.
    • Goal net incorporated into the design resulting in an overall shield shape. The shield shape was chosen to symbolize protection and security that goalies represent in hockey.
    • Goalie’s body was expanded and simplified.
    • The logo shape was widened to be more square proportions.
RGD Colour Palette
RGD jersey
 
  • New brand palette changed to match Vegas Golden Knights jersey colours.  Red to represent Canada and gold to reflect victory.
  • Developed type system using accessible Google Fonts.  Website and printed materials now have a cohesive look.
  • New mobile-first website was designed using a modern CMS ensuing the site could be easily be updated by the client. Online shop was set up for streamlined program registrations.  
Goalies in new jerseys
Reimer Goaltending Development
RGD hat
More goalies in new jerseys
RGD water bottle
Xanthic Zap Black and Light Purple
Xanthic Zap White and Black

Branding FAQ

Do I need branding if I already have a logo?


In most cases, yes. A logo alone doesn’t provide the consistency, messaging, or visual system needed to build a strong brand.

Can you refresh an existing brand?


Absolutely. Rebranding doesn’t always mean starting over. Sometimes thoughtful refinement is enough.

How much does branding cost?


Branding projects vary depending on scope, deliverables, and strategic needs. We tailor recommendations to each business.

Xanthic Zap White and Yellow
Xanthic Zap White and Black